Articles
Tag: marketing strategy
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Place Your Marketing Bets in 2022
Any marketer who makes decisions on what lead-gen programs to run, which events to attend, or how much to spend on paid media, is a professional gambler.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Plan the Marketing Work, Then Work the Marketing Plan
How do we approach marketing planning with the greatest chance of success?
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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Avoid These 4 Social Listening Pitfalls at All Costs
Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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6 Content Marketing Myths Holding Your Business Back
We spoke to marketing leaders to uncover 6 of the primary myths holding businesses back and what you should do instead.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Why Organizations Should Insist on a Sales and Marketing Kickoff
Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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