Articles
Tag: marketing automation (page 7)
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Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.
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Zeta Global Acquires MarTech Provider Boomtrain
Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain. Zeta Global received funding three months ago to help make this acquisition. In April, Zeta Global earned its largest funding round to date: $115 million in equity capital
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Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app.
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Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t get sucked into the
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Agile Marketers Step Outside Their Bubbles to Find Inspiration
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.
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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce
MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License
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Kentico 11 Features and Release Date Revealed
LONDON — It was an uncharacteristically sunny day in England’s capital, one of the seven stops on Kentico’s ongoing global roadshow. Kentico CEO Petr Palas started off the day with an introduction to the benefits of headless CMS — the model adopted by the company via the recent release of
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MailChimp Gives Away Its Marketing Automation Tools
MailChimp is giving away the goods. Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 million existing customers.
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Engagio Scout Extends ABM Integrations to Gmail, LinkedIn, Salesforce
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools. The San Mateo, Calif.-based 2-year-old startup released its Scout extension on the same day competitor Marketo kicked off its Marketing Nation Summit at
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Marketo Acquires Sales Engagement Provider ToutApp
Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal were not disclosed. Marketo, based in San Mateo, Calif., provides marketing automation software.
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Leadsius: Marketing Automation for Solopreneurs
Marketing automation is no longer a practice reserved exclusively for enterprise-grade companies. In fact, small- and medium-sized (SMBs) are adopting marketing automation tools in droves. One of the solutions being flocked to is Leadsius, a freemium marketing automation system that markets itself directly to SMBs.
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The CMO and the CCO: the Beyoncé and Jay Z of the C-Suite
You’re the chief marketing officer of a large or mid-sized company. You love being a CMO and the varied, ever-broader responsibilities of nurturing a brand. Life is good. Then one day, the company joins the growing list of organizations moving a new executive into the C-suite: a chief customer officer.
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Marketo Now Says Project Orion Rollout Will Be Nearly Complete by Midyear
Marketo CEO Steve Lucas stepped into the fray over his company's rollout of a big data re-architecture project formerly code-named Project Orion, announcing during a webinar that it would be at least "90 percent" complete by midyear.
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Marketo: All Customers Now Have Our New Engagement Platform (Project Orion)
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the architecture." She said the platform, "called the Marketo Engagement Platform," is made up of three functional areas: an Engagement Marketing Hub, Marketo Marketing Apps and Partner Apps. "At this time, all customers are on the platform. The big data architecture, developed under the codename Project Orion, is what powers the Engagement Platform," she said, noting that Marketo began a phased roll out to Marketo customers in the third quarter last year. Her explanation does not square with the original messaging CMSWire received from Marketo executives last May, which we consistently reported in our stories.) Marketo today took steps to address confusion
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