Articles
Tag: marketing automation
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Using Data, AI to Maximize Email Engagement and Personalization
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
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9 Ways Marketing Automation Will Grow Your Business in 2023
There’s a lot of buzz around automation right now, and if marketers aren’t automating already, they are missing out.
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Google Announces ChatGPT Rival 'Bard,' the AI-Powered Search
Google announced on Monday, Feb. 6 the launch of "Bard," its latest AI-powered search chatbot technology — and ChatGPT competitor.
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Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
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CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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What Is Marketing Automation and How Does It Help Marketers?
We explore the definition, features and examples of marketing automation software. Learn how to implement and generate more leads.
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Teaching Martech to the CMO's Team — Essential Skills 2023
How to best prepare your martech team members to keep up with the ongoing digital transformation.
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How Low-Code/No-Code Are Changing CX Design
Low-code and no-code apps are empowering customer-savvy employees to design customer experience automations.
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Marketers Uneducated, Untrained for Artificial Intelligence
Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact.
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5 Truths About Inactive Email Subscribers
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question.
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The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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ICIMS Acquires Candidate.ID, Sitecore Integrates Acquisitions, More CX News
ICIMS branches into marketing automation with Candidate.ID acquisition, Namogoo launches Customer Journey OS and more CX news.
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AI in Marketing: Top 5 Mistakes Marketers Make
Want to deploy AI as part of your CX strategy? If so, discover these five common mistakes you should take care to avoid.
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OSF Digital Acquires Marketing Automation, CRM Company Netnomics
OSF Digital has extended its global footprint through the acquisition of Netnomics, a Germany-based CRM agency.
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