Articles
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
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There’s a lot of buzz around automation right now, and if marketers aren’t automating already, they are missing out.
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Google announced on Monday, Feb. 6 the launch of "Bard," its latest AI-powered search chatbot technology — and ChatGPT competitor.
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The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
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CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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We explore the definition, features and examples of marketing automation software. Learn how to implement and generate more leads.
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How to best prepare your martech team members to keep up with the ongoing digital transformation.
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Low-code and no-code apps are empowering customer-savvy employees to design customer experience automations.
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Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact.
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Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question.
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B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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ICIMS branches into marketing automation with Candidate.ID acquisition, Namogoo launches Customer Journey OS and more CX news.
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Want to deploy AI as part of your CX strategy? If so, discover these five common mistakes you should take care to avoid.
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OSF Digital has extended its global footprint through the acquisition of Netnomics, a Germany-based CRM agency.
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