Articles
Tag: marketing automation platforms
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Teaching Martech to the CMO's Team — Essential Skills 2023
How to best prepare your martech team members to keep up with the ongoing digital transformation.
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How Low-Code/No-Code Are Changing CX Design
Low-code and no-code apps are empowering customer-savvy employees to design customer experience automations.
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OSF Digital Acquires Marketing Automation, CRM Company Netnomics
OSF Digital has extended its global footprint through the acquisition of Netnomics, a Germany-based CRM agency.
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Contentstack Runs on Microsoft Azure, Litmus Debuts Email Capabilities, More News
Contentstack now runs on Microsoft Azure, Litmus launches new email capabilities and more customer experience software news.
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Bloomreach Valuation Hits $2.2 Billion Following $175 Million Investment
As ecommerce dominates, Bloomreach plans to capture part of the personalization market with new $175 million investment.
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Turbocharge Your Marketing Strategy With Email Automation
People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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7 Factors That Determine Email Deliverability
While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
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API Security: 6 Important Best Practices
Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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How Businesses Can Benefit from Web Browser Automation
Web browser automation tools automate simple, repetitive tasks and can help add value to your business. Here's how.
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