Articles
Tag: marketing analytics
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New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights.
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CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success
CMSWire catches up with CMSWire Contributor Justin Sharaf to get to the heart of marketing measurement ROI.
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4 Ways Brands Go Wrong With Digital Marketing Metrics
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics.
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Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024
For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4.
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Data Control Support Makes Dashboard Workflow in Google Data Studio Better
Data control support lets you select a data set for a report without adjusting the data source through programming syntax.
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Is It Time to Rethink the Way We Measure B2B Marketing Success?
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Data Accuracy Isn’t the Answer to Your Analytics Problem
Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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