Articles
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
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Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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Marketers must consider how current trends impact their teams and deliverables for their clients.
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How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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The data import feature is a much-needed upgrade for data management within Google Analytics.
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In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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