Articles
Tag: market
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So You Think You Have a Go-to-Market Strategy?
Next time someone tells you that a go-to-market strategy exists, here are some questions you can ask.
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Determine Where You Can Win: 4 Steps to Master Go-to-Market
Go-to-market isn't "marketing" — it's the process of achieving product-market fit.
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Why You Want to Be Market-Driven Rather Than Marketing-Driven
For most businesses, understanding product-market fit is essential to building what your customers want and creating a company with staying power.
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The Digital Services Act, The Markets Act and More EU Regulations for Big Tech in 2021
The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
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Life After Your Boy Band: Kevin Jonas Talks Marketing
Ex-boy band member Kevin Jonas made an appearance yesterday afternoon at Mobile Growth Summit 2016 ... not to perform, but to talk about marketing. Since exiting the music scene, Jonas has been heading up The Blu Market, a company designed to help influencers increase their social media app installs and engagement.
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Did Windows 10 Fail After All?
Is the operating system responsible for the continued decline of the PC market, both in enterprises and households? Or has the world moved on from Windows — and if so, is that Windows’ fault?
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Hey! (Seriously) Get Off Of My Cloud
Imagining the public cloud, we often think of cumulus puffs way up in the sky.
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Is College the Key to Better Market Research?
Research makes the business world go ‘round. From its application in research and development to the halls of marketing, without it, none of our value propositions, use cases or claims of competitive differentiation would hold much water.
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Latest Mobile Sales Figures See Microsoft Overtake BlackBerry For No. 3
While at the top both Apple and Samsung continue to see flattening, but dominant, sales and market share, the battle for No. 3 is heating up with Microsoft accelerating and the sad sight of BlackBerry perhaps heading into a terminal tailspin.
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Samsung Dominates In Smartphones but Market Share is Falling
Samsung's market share is pretty much out of reach now, with its huge device range, but Apple's profits remain untouchable, even as the little guys start to crank up the sales.
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Forrester Report: Mobile, Cloud + Smart Apps Top Buyers' Lists in 2013 + 2014
Global business and government spending on IT products and services in US billions. Worldwide tech spending will vary greatly depending on geography in 2013 and 2014, a Forrester report has found, and software sales of the mobile, cloud and smart app variety will lead the way, particularly in the US.
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BlackBerry Sours as Rising Shipments Fail to Turn A Profit
In its third-place battle with Microsoft for smartphones, the comeback BlackBerry kid continues to make gentle headway, having shipped nearly seven million smartphones, but can't maintain a profit as it gives a gloomy outlook to investors.
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Forrester Wave Highlights Marketing Mix Modeling Vendors
Marketing mix modeling, which uses data analysis to measure and optimize the right mix of marketing tactics, is being propelled by the growth in channels, devices and analytics. A new report from Forrester Research evaluates some of the leading vendors. The report, The Forrester Wave: Marketing Mix Modeling, Q2 2013, is the latest in a series
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Google I/O To Kick Off With Massive Android Smartphone Dominance
With the unveiling of the next Android OS 'Key Lime Pie' a possibility at its Google I/O event, starting tomorrow, it seems the existing flavors are doing pretty well. Analyst figures from Gartner show almost 75% of smartphones now run the OS, powered by growth in Asia.
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