Articles
Tag: mark grannan
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Why It's So Important to Know Your Organization's Digital Maturity
Approach your digital experience platform infrastructure and delivery mechanisms much the same way you shop for clothes: Know your size. Forrester Research determines the size of an organization's digital savvy in its Digital Maturity Model (fee required), which allows you to plot your organizational maturity, offers comparative benchmarks and helps
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Forrester Analyst: PaaS a ‘Revolution’ for Web Content Management
Platform-as-a-Service (PaaS) has sparked a “revolution” in how web content management (WCM) products are built. According to Forrester Research analyst Mark Grannan, PaaS removes friction from the delivery process by automating infrastructure tasks which allows digital practitioners to focus on content.
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Forrester: How to Use Analytics, Strategy to Navigate the DX Landscape
Forrester analyst Mark Grannan is a key industry expert to follow if you’re interested in understanding the evolving world of digital experience (DX).
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Break Through Your Digital Experience Barriers
In the race to execute digital experience for your customers, you must become a leader in what Jahia Solutions calls the “third wave.” It’s no longer about just web experience, or just one channel.
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What We Learned at CMSWire's DX Summit
The first CMSWire conference for marketing technology professionals led to some candid discussions about what changes businesses need to make, and not just to their technology.
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Forrester: Embrace Digital or Die #DXS15
Forrester analyst Mark Grannan seems like too well-mannered a guy to come right out and say it, so we will. If you don’t get the digital experience (DX) right, you put your business at risk. Grannan made his case during a keynote address at CMSWire’s DX Summit here yesterday using
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Matching Technology to Strategy #DXS15
CMSWire’s inaugural DX Summit in Chicago next week is more a conference about technology than a technology conference.
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DX Digest: Mark Grannan on Core Services Architecture #DXS15
In a comment responding to Part 1 of my conversation with Forrester analyst Mark Grannan, Arjan van Rooijen, the chief evangelist with customer experience management platform provider SDL, said, “I strongly believe practitioners need to transform their practices to meet the demands of a digital era.” Technology
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DX Digest: Mark Grannan on Digital Experience Integration
Last month, in a report on “The Integration Imperative of Digital Experiences,” Forrester analyst Mark Grannan suggested the top three barriers organizations face in delivering experiences to customers are organizational rather than technological. There are four very big words in that title, all of which are, to varying degrees, metaphorical.
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