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MParticle provides update to help compliance with privacy data laws, Validity partners with Adobe, and more CX and digital marketing software news.
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This week in CX news, 6sense raises $125 million on a $2.1 billion evaluation, Holler Gets 36 million in funding, Mach Alliance welcomes NewStore and more news.
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As CMSWire author Shashi Upadhyay wrote, we are officially in the era of account-based marketing (ABM).
Madison Logic is an investor.
Last month the New York City B2B marketer technology provider acquired a B2B lead-generation company to expand its ABM program. Yesterday Madison Logic announced a partnership with YesPath
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New York City B2B marketing provider Madison Logic has acquired a B2B lead-generation company that will allow it to expand its account-based marketing program (ABM) beyond the US and into Europe and Asia.
Madison Logic officials told CMSWire it has acquired Internal Results, a Dublin-based provider that helps Madison
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The latest in updates, communities, language, agendas, tracking, data, targeting, social media, joining and more from the Golden State, Helvetia, the Crossroads of the Revolution, the Five Boroughs, City of the Violet Crown, Raincouver and Down Under. Hootsuite and Simple Hootsuite released Hootsuite Ads – a new tool to provide
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Madison Logic Data made its biggest identity move yet today. Madison Logic Data, which seven months ago became the sister company of Madison Logic, has rebranded as Bombora. It will stay in New York City. Madison Logic bought Linthicum, Maryland-based BBN Solutions in March. Bombora officials believe in the power
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Madison Logic has been providing enterprise solutions for publishers and demand generation for the past six years. But CEO Tom O’Regan told CMSWire that the company's customers wanted more — specifically "solutions that would help them target more efficiently and deliver more effectively when running brand campaigns.
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