Articles
Tag: loni kao stark
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The Hyperconnected Future of Web Content Management
By the end of the decade, there will be 33 billion devices connected to the Internet, or roughly four connected devices for every living person.
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Storytelling in the Mobile Millisecond
“Wrong number,” says a familiar voice. Lost my wallet, found my desires. Sounded much better in my head. I should have brought a GPS. What do these sentences have in common? They’re all six words long. And they all tell a story.
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Roadblocks to Epic Customer Experiences: Embracing Technology
This is the final installment in my series on the primary obstacles preventing companies from delivering exceptional customer experiences, and how to overcome them. Part 1 examined how organizational silos and differing KPIs lead to disconnected and irrelevant digital strategies. Part 2 outlined the skills that marketers need to seamlessly
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Roadblocks to Epic Customer Experiences: Marketers
How can one company -- let alone one person -- do it all? And how should aspiring digital marketers focus their education and training to become competitive in the (near) future? Before we get overwhelmed by everything today’s marketer must be, let’s start with what he or she is not.
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Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIs
Digital customer experience is the new differentiator among similar brands and products. The quality of your mobile and online interactions can determine whether a visitor abandons your site for a competitor, switches to a mobile site or app, or gives up altogether. Research shows this is very costly for businesses
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The CMSWire 25: Our Most Popular Stories of 2013
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year. We have selected some of the best of the best stories, based on reader interest.
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A Look Back: 5 Customer Experience Trends from 2013
Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.
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Loni Kao Stark on Digital Marketing's Balancing Act
Are you a marketer learning to juggle the many balls that comprise a digital marketing strategy? Adobe's Loni Kao Stark has a few tips you should consider.
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Three Keys to a Competitive Content Marketing Strategy: Message, Medium, Membership
Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of attention.
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Three Imperatives to Ensure Your Mobile Experience is Future-Proof
“Mobile is sexy, multi-channel is not,” I recently declared in a discussion with an analyst. That pretty much sums up the general relationship most brands have with the two "M’s” of marketing: mobile and multi-channel. Mobile is the friend with whom everyone wants to have fun.
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Loni Kao Stark on Customer Journey Mapping: Social, Contextual & Crossing Channels
Managing the customer journey is challenging for even the most seasoned marketer. Here Loni Kao Stark shares some of her insights into getting and staying on track.
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Customer Journeys: What Can Go Awry on the Path to Making Customers Happy
There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry. Customer journeys are beacons that focus teams across an organization around the common goal of helping people become successful and happy.
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5 Tried and True Ways to Grow a Customer Community
What do you trust more: advice from a friend or advertising? According to a worldwide survey by Nielsen Company in 2012, virtually all consumers (92%) trust word-of-mouth and recommendations from people in their social networks above all forms of advertising and marketing.
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Four Web Content Management Trends in 2013 Every Marketer Needs to Know
While 2012 was a memorable year for Web content management, 2013 will prove to be the year WCM makes its greatest impact, becoming the bedrock of the digital entity of any public institution, business or brand powerhouse. At least the ones that will remain relevant in the 21st century.
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