Articles
Tag: location
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Where Does Location Tech Fit in CX Roadmap?
Can location tech carve a path to great digital customer experiences?
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Meet Your Customers Where They Are With Location-Based Data
Brands have been using location-based data for years to improve customer experience. Here's how.
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The Power of Geofence Marketing
How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging.
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From Cows to Go-Carts, 3 Unexpected Real-Time Location System-Driven IoT Solutions
Some lesser-known, unexpected and interesting use cases that will contribute to the growth of real-time location systems.
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4 Ways Location Intelligence Will Take Marketing to a New Level in 2019
How marketers can use location intelligence to tackle the challenges related to discovering, engaging and activating customers at the right time and place.
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How Geotagging Helps Marketers Locate Active Customers
Marketers can often work out where customer activity occurs based on just a hashtag or location mention
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Proximity Marketing Should Feel Like Customer Service, Not Advertising
At the most basic level, proximity marketing begins in one of two ways. Either you, (as a marketer) contact the customer or they contact you. Generally, it’s been you messaging them. Of course, more of the right data could make push messages more effective.
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Are You Listening to Your In-Store Shoppers? Amazon Is
Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to the purchasing journey. The problem for brick-and-mortar retailers is Amazon has a huge advantage in the digital domain because it has multiple in-store touchpoints.
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How Beacons Will Advance Personalization and DX in 2017
Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.
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4 Things You Think You Know About Location Services (But Don't)
Mobile apps are becoming more advanced in their use of location services. Just consider the breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play. Nothing more clearly shows how important location can be to app user engagement.
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The Retail Curse of Promotion-Driven Marketing
In the retail industry, the primary objectives remain the same for the majority of brands: offer an inviting assortment of goods or services paired with a compelling pricing strategy to your target demographic to push goods out the door and keep customers coming back for more.
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Gimbal Beta Tests Mobile Location Data SSP
San Diego-based Gimbal, a mobile engagement and location intelligence company, wants to help mobile app publishers better understand and visualize their audiences in the physical world and monetize their anonymized, opted-in data. The company just released a public beta of its new Proximity Data Platform (PDP).
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Rover Claims Its New Platform Makes Location-Based Marketing A Snap
A location-based mobile marketing startup just released a new version of its platform — and it promises the redesign will bring new functionality and simplicity to the lives of marketers and app publishers. Toronto, Ontario-based Rover claims the update eliminates the complexities of location-driven marketing.
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Why Retailers Need to Add Digital Value to Legacy Malls
The first indoor mall in the United States opened its doors in Duluth, Minn. just about 100 years ago — July 20, 1916, to be precise.
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