Articles
Businesses are moving more and more into video, and so are your customers.
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Live video: An opportunity to be seen and heard.
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The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing.
But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.
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As live video changes the course of content marketing, an increasing number of brands are getting in front of the camera to interact with their audiences and show off previously unseen dimensions of their organizations.
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Content marketing is like economics: it’s all about supply and demand.
In B2B, the demand for content is steady, while supply is exploding. With more blog posts, infographics and SlideShares created every minute, supply is far exceeding demand.
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