Articles
Tag: litmus
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Contentstack Runs on Microsoft Azure, Litmus Debuts Email Capabilities, More News
Contentstack now runs on Microsoft Azure, Litmus launches new email capabilities and more customer experience software news.
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Treasure Data Debuts Trusted Foundation, NICE Partners With Google & More News
Catching up on all the hot news from the world of customer experience and digital marketing software.
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Conversica Adds ABM Capabilities, Litmus Updates Email & More CX News
Catching up on the news of the week in customer experience and digital marketing software circles.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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Litmus Partners with Microsoft to Improve Email Marketing
Microsoft and Litmus want to Make Email Great Again. Actually, that may be overstating the case: Redmond, Wash.-based Microsoft and Litmus, a Cambridge, Mass.-based email marketing provider, just want to make sending and receiving email a better experience. At The Email Design Conference (TEDC) in Boston today, Litmus announced
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Email Analytics Vendor Acquires Content Marketing Firm
Cambridge, Mass.-based Litmus thinks email plays a pivotal role in the marketing toolbox. Today, the email creation, testing and analytics company put its money behind those beliefs through the acquisition of Curated, a content curation tool that helps subject matter experts collect, curate and publish newsletters. It's the first acquisition since
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Spectrum Equity Bets $49M on Email Marketer Litmus
Some say the days of "batch and blast" digital marketing tactics are done. Some sing the praises of inbound marketing. Others hail the power of personalization. No matter what you believe, email never leaves the equation — and investors still want in. Spectrum Equity gave Cambridge, Mass.
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How to Succeed in Email Marketing
Does anyone care about your email marketing? Litmus decided to find out — and has good news to report. Targeted email campaigns are extremely effective, Chad White, research director at Cambridge, Mass.-based Litmus told CMSWire.
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