Articles
If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph. For anyone who needs a refresher, Brogan is a co-author of The New York Times best-selling book "Trust Agents: Using the Web to Build Influence, Improve Reputation," and "Earn Trust and Impact Equation, Are You Making Things Happen or Just Making Noise? " which
Continue reading...
A handful of Salesforce partners revealed their Salesforce1 apps this week at the annual Dreamforce convention in San Francisco, including Evernote, Box, LinkedIn, DocuSign and about a dozen others. But that doesn't mean they are ready to use.
Continue reading...
This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
Continue reading...
Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks? Recruiters Go Social
Continue reading...
One day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ... Twitter isn't the only company discovering its value.
Continue reading...
For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager. No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool: Reese made a guest appearance at #FutureM this
Continue reading...
Social media can bring us so much. This week, it brings ads to Instagram, free WiFi to Facebook and Sticky Hashtags to Nestivity. Instagram Ad Nauseam? Only recently did we tell you that Instagram "could start selling ad space sometime next year." This week, however, in a blog post,
Continue reading...
For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact. For the digital marketers at Oreo, it was a victory -- no matter who won the football game.
Continue reading...
Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. My Yahoo Looks Like iGoogle Yahoo's facelift continues. An updated news page at the end of June lead to a new logo in the beginning of September, which
Continue reading...
Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram.
Continue reading...
It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines. Tweet Better Twitter made it easier to keep track of conversations that take place within the microblogging platform.
Continue reading...
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
Continue reading...
Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages. Same Features, New Design Since launching in 2003, LinkedIn has grown beyond its business networking roots into a well-rounded platform of engagement, networking, marketing and general communication.
Continue reading...
LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages. A Higher Education As with other social networks, LinkedIn has been adding new features to its site, but it is still primarily focused job openings, employee and business profiles.
Continue reading...