Articles
Tag: linkedin (page 7)
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Why LinkedIn Dumped a $175M MarTech Acquisition
LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional
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What Opens Your B2B Prospect's Wallet?
B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.
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How Marketers Can Make the Most of Instagram
In social media, Instagram has been a fast rising little sibling to its older brother Twitter (and part of an interesting rivalry, given that Facebook owns Instagram). In 2014, Instagram attracted an audience large enough to beat both Twitter and LinkedIn, according to the Pew Research Center. It trails
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Discussion Point: The MarTech You'll Need in 5 Years
Future MarTech Must-Haves
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You, Too, Can Master LinkedIn
Want to know how to grow your business using LinkedIn? Ask Josh Turner. People who know claim he knows. “One man (Josh Turner) has had a laser focus on LinkedIn for the past few years; he created a whole business out of it.
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Marketo and LinkedIn Pair Up #MKTGnation
Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo's Engagement Marketing Platform with the professional networking site's lead-generation and nurturing solution. Officials announced the deal at the Marketing Nation Summit in San Francisco, San Mateo, Calif.-based Marketo's annual conference.
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LinkedIn's $1.5B Plan to Update Your Workplace Skill Set
LinkedIn and online education website lynda.com are on a mission to raise — or at least update — the US workforce's skill set. That, at least, is the raison d'etra provided for LinkedIn's $1.5 billion stock-and-cash acquisition of lynda.com.
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New Professional Social Network Sets Its Sights on LinkedIn
LinkedIn gives 347 million professionals a virtual venue where they can interact, share ideas and look for new opportunities. But a new social network called Conspire claims it has something even better: an analytics-based venue where professionals can connect more efficiently.
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LinkedIn's Connected: A 'Selectively Useful' App?
LinkedIn has extended the functionality of an app designed to help you stay in touch with your network to Android users. The Connected app debuted on iOS in July.
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True or False: Social Media Marketing Works
As someone who earns a living helping B2B marketers make social media work, I was surprised by a recent claim from Forrester Research. Marketers use social networks like Facebook and Twitter to engage customers and prospects, Forrester noted. But then it added: it’s not working.
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SWAM: When LinkedIn Locks Down Social Networking
If you post updates to LinkedIn groups, think twice before you click the "Share" button. Say the wrong thing and you might get sent to the LinkedIn penalty box for an extended period of time.
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Chris Brogan: Stay Focused, Stay Social and Be Nice
Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution." He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner.
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Should You Use LinkedIn to Build a Network or an Audience?
The first is who to connect with. When I first started using LinkedIn it was all about connecting with business professionals who I actually knew. And I felt kind of important when someone sent me an invitation to connect. Not anymore.
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PeopleLinx Wants to Help Users Morph to 'Social Sellers'
PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there ? Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management
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