Articles
Tag: lead generation
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Are You Sacrificing Customer Experience for Marketing Leads?
There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought.
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Are You Suffering from Account Blindness in B2B Marketing?
Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark.
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Are Lead Generation Days Over for B2B Marketers?
In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term.
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Why Awareness, Nurturing and Trust Are Indispensable Components of Marketing
Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey.
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How to Find Content Marketing Success Through Any Budget
How can you win in content marketing with no budget, some budget and a healthy budget? It requires different tactics for each.
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Should Your B2B Company Offer Brand Certifications?
Brand certifications — when done right — offer numerous benefits to brands and consumers alike. Is the investment worth it? Five considerations to weigh.
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What's Working in B2B Social Media Marketing?
What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media?
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How to Troubleshoot Your Third-Party Demand Gen Program
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Virtual Events in 2009: Then vs. Now
I was a virtual event evangelist in 2009. I was a bit early.
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Should Lead Generation Guide Your Content Marketing Strategy?
B2B content marketing is an excellent long-term source of leads, but lead generation shouldn't be your primary concern.
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An Introduction to Google Search Ads Lead Forms
Google introduced a lead form extension for its search ads campaigns in late October. Here's a look at what they offer.
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How We Generated 700 Live Attendees for a B2B Product Launch Webinar
How to drive hundreds of live attendees to your next webinar.
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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
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