Articles
Tag: keywords
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How to Apply Text Classification as a Keyword Strategy for Advanced SEO
Choosing where keywords go within content will feel much like arranging furniture.
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How to Use Keyword Density in a Modern SEO Strategy
In marketing you must jump at your opportunities, sometimes requiring a flying leap.
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How to Improve SEO Through Keyword Mapping
Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries.
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A DAM Glossary of Common Terms
First of a two-part series detailing DAM words and meanings that help you with digital asset management.
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How to Ride Search Waves and Find Niche Keywords for Your Brand
Search optimization isn't a short-term effort. To really succeed, you need to be thinking the long game
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gShift Adds Twitter Trend Module to Its Marketing Arsenal
Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.
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GinzaMetrics' Hybrid Search Function Battles Google Search Keyword Roadblock
Google may have put a bit of a blindfold on marketers searching for keywords last month when it determined that all such searches are encrypted to prevent their keyword terms being read or monitored. Rely on Google Adsense? Get used to “keyword not provided” staring at you.
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Google Encrypts All Searches, Rolls Out Google+ Comments for YouTube
Google has been busy rolling out some controversial changes recently. Its encryption of search keywords will rankle with SEO and marketing types, but the addition of Google+ comments to its YouTube video service should rile hotheads, while cleaning out a lot of the cruft.
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Google's New Paid & Organic Report in AdWords Shows Marketers Search Overlaps
How does performance compare between a paid Google ad, an organic search listing or the two combined? A new AdWords report, recently released by Google, is designed to help answer that question. The search giant said that the new paid & organic report, which it described as the first
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Google AdWords Keyword Planner to Replace Keyword Tool
Google's AdWords Keyword Tool allows marketers to see which keywords to focus campaigns on, but it's going to be replaced soon by the Keyword Planner that will only show historical stats for exact matches.
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[Infographic] The Future of SEO in the Enterprise
As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.
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Inbound Writer's Search Intelligence Solution Gets Plugged into WordPress
Last week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in.
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Social Media Marketing 101: Content, Context, Curation
Last week, we helped you define your identity. Today, we seek to give our identity the words it needs to thrive in the marketplace.
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WEM: Optimize Content for Your Web Presence
To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their
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