Articles
Instead of asking customers what’s important to them through various VoC touchpoints, actually live their experiences for a period of time.
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Three ways to get you on the path of "inventory transparency bliss" that will dazzle your customers and allow you to compete against the Amazons of the world.
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QR codes first became popular in 2010, but never took off from there. Recently they've seen a resurgence due to — yep, you guessed it — the pandemic.
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Getting people to your site to buy something is only one side of the coin. The other side is how these people interact with each other after purchase.
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We have inspirational moments daily. These moments often turn into experiences and interactions we have with brands.
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A brand’s goal shouldn’t be to sell products to customers, their goal should be to create connections.
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What is authenticity? How can you leverage it in your business to deliver truly authentic experiences?
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What makes a business unique? Authentic customer experience.
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TikTok may be your secret key to commerce for the next 10 years.
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Ego-vation is when businesses put their instincts to the side and focus too much on what they have already built.
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What happened with Reddit isn’t anything new in how human behavior is influenced by others' opinions. So how can you translate this to your ecommerce efforts?
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