Articles
The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences. Can you deliver?
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In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience.
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The starting point for winning at customer experience starts by plotting the customer journey, and more and more CIOs are getting it.
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Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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No brand will be successful at creating superb customer experiences unless all departments work together.
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CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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Marketers must consider how current trends impact their teams and deliverables for their clients.
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Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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Optimove announced today a $75 million investment led by global growth investor Summit Partners.
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Customers aren't sticking around. What’s ruining relationships between businesses and customers?
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A customer journey map illustrates all of the touchpoints that a customer has with a brand, and it’s a key to improving the customer experience.
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The prepackaged AI tools won't provide the biggest help for your customer experience, but the thinking behind the design and creation of AI systems can be.
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Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
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With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
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