Articles
Tag: journey mapping
-
Build a Marketing Engine to Drive Organizational Growth
Implement a powerful growth engine by aligning people, processes and technologies around supporting the customer journey.
Continue reading...
-
2022 CMSWire Contributors of the Year: Tobias Komischke
A profile of Tobias Komischke, UX Fellow and head of the innovation lab for Infragistics — one of CMSWire's top contributors of 2022.
Continue reading...
-
3 Pretend Customer Experience Strategies That Belong in the Dumpster
Don't fall for make-believe strategies that don't require dedicated resources of time and people.
Continue reading...
-
Understanding Customer Insights Through Knowledge Graphs
How to use knowledge graphs to improve customer experience — digging into the healthcare example.
Continue reading...
-
CMSWire Contributor Q&A With Tobias Komischke: Next-Level Customer Journey Mapping
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Tobias Komischke on customer journey mapping and "jobs to be done."
Continue reading...
-
4 Steps Toward Successful Customer Journey Orchestration
Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination.
Continue reading...
-
Is Your Organization’s Digital Customer Experience Proactive or Reactive?
The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences. Can you deliver?
Continue reading...
-
No Service Design, No Customer Experience
In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience.
Continue reading...
-
Why — and How — CIOs Support Customer Experience Programs
The starting point for winning at customer experience starts by plotting the customer journey, and more and more CIOs are getting it.
Continue reading...
-
Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
Continue reading...
-
Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
Continue reading...
-
CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
Continue reading...
-
What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
Continue reading...
-
Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
Continue reading...
