Articles
Tag: journey mapping
-
Is Your Organization’s Digital Customer Experience Proactive or Reactive?
The digital experience is not keeping up with the needs of B2B buyers and customers. They want B2C-like experiences. Can you deliver?
Continue reading...
-
No Service Design, No Customer Experience
In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience.
Continue reading...
-
Why — and How — CIOs Support Customer Experience Programs
The starting point for winning at customer experience starts by plotting the customer journey, and more and more CIOs are getting it.
Continue reading...
-
Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
Continue reading...
-
Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
Continue reading...
-
CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
Continue reading...
-
What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
Continue reading...
-
Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
Continue reading...
-
Optimove Obtains $75M to Scale Customer Journeys and Personalization
Optimove announced today a $75 million investment led by global growth investor Summit Partners.
Continue reading...
-
What's Killing Your Customer Journey? Friction
Customers aren't sticking around. What’s ruining relationships between businesses and customers?
Continue reading...
-
Customer Journey Mapping: A How-To Guide
A customer journey map illustrates all of the touchpoints that a customer has with a brand, and it’s a key to improving the customer experience.
Continue reading...
-
Use AI Thinking to Improve Customer Experience
The prepackaged AI tools won't provide the biggest help for your customer experience, but the thinking behind the design and creation of AI systems can be.
Continue reading...
-
4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
Continue reading...
-
With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?
With some light at the end of the COVID tunnel, consumers are beginning to change their habits once again. Is it time to rebuild the CX roadmap?
Continue reading...
