Articles
Tag: josh aberant
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How to Ensure Your Product Roadmap Embraces Facts, Not Fallacy
Pinning your hopes on a killer feature to save your product means your roadmap has lost its way or maybe wasn't on the right path from the get-go.
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Use Failure to Drive Product Growth
No one hopes for failure, but when it happens (and it will) you can learn valuable lessons.
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Drive Growth With Compelling Product Feature Announcements
How to debut a new valuable feature in your product.
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How Customer Expectations Are Driving Product Thinking in Some Surprising Places
Customers expect rapid-fire innovation, greater personalization and real-time responsiveness.
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Today's Product Managers Know Who's the Boss: The Customer
The history and evolution of product management.
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Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?
Taking a product from ideation to launch to updates and beyond requires a strong process: which one is right for your product?
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GDPR Isn't a Crisis for Email Marketers, It's an Opportunity
GDPR offers brands an opportunity to build trust and clarity around their marketing operations. Unfortunately, few companies see it that way
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Looking for Your Next Big Idea? Ask Your Customers — and Really Listen
Customer feedback can help inspire your next big idea, but remember: it's just one form of input.
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The Power of Minimum Viable Products (and the Key to Their Success)
Minimum viable products provide clear value to early adopters and insight to the growth marketers who launch them.
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How Triggered Emails Can Help Hack Growth
As components of a well-designed user experience, triggered emails can deliver potent results. Done right, they’ll open up ongoing engagement with users.
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Whether B2B or B2C, Emotion Is the Heart of Good Growth Marketing
B2B marketers should take a page out of B2C marketer's books, and appeal to their customer's emotions
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Why Email Is the Essential Growth Marketing Hack
If you’ve spent any time as a marketer, you’re familiar with the numbers that show email is among the best ROI tools at your disposal.
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Growth Hacking Goes Wrong When it Forgets the Customer
Growth marketers are rigorous about letting empirical evidence guide their decisions. But that same quality can also make it easy for naysayers to caricature growth hacking as nothing more than a reductive ‘do x, get y’ formula — the ‘try this one weird trick’ version of marketing.
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Hacking Price: Finding the Sweet Spot for Growth
How to price a product or service is a classic marketing challenge. But as with so much else in the cloud economy, businesses can be profoundly more flexible with price than they could in the past.
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