Articles
Tag: john horodyski
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NFTs and the Metaverse Are So Meta
“Meta” is what it is all about. Meta this, and meta that. But brands won't survive in the metaverse without metadata.
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Why Metadata Matters for Kyiv
As the world is focused on the current situation in Ukraine, the capital city of Kyiv is currently amid a metadata identity relevance conundrum.
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Build Your Martech Stack on a DAM Foundation
Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement.
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What Does Your Data Do For You?
What do we need our data to do for us?
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Search Makes the DAM and Metadata Oils the Search
We need search to find what we're looking for in our DAM or MAM. But search isn't as easy as we may think, especially in modern corporate enterprise systems.
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What the Pandemic Taught Me About Business
If business is about growing, expanding and making things better for your customers, then what changes are you making?
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'Something Else' and Why Metadata Matters
If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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What it Takes to Deliver Data-Driven Customer Service
For AI and machine learning to truly support and improve customer service, we must feed them good quality data.
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Welcome to the Data-Driven Business
Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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The Power of DAM Positive Change at a Time of Disruption
We need to recognize the opportunity for change and DAM's role within it.
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How to Succeed in Creative Operations
Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy.
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The Blind Spot of DAM Vendor Selection
Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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Work at Home, Learn at Home: Designing an Online Curriculum
A holistic approach to remote work means providing the opportunity to learn. Here's how to design that online curriculum.
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