Articles
“Meta” is what it is all about. Meta this, and meta that. But brands won't survive in the metaverse without metadata.
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As the world is focused on the current situation in Ukraine, the capital city of Kyiv is currently amid a metadata identity relevance conundrum.
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Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement.
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What do we need our data to do for us?
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We need search to find what we're looking for in our DAM or MAM. But search isn't as easy as we may think, especially in modern corporate enterprise systems.
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If business is about growing, expanding and making things better for your customers, then what changes are you making?
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If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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For AI and machine learning to truly support and improve customer service, we must feed them good quality data.
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Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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We need to recognize the opportunity for change and DAM's role within it.
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Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy.
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Buyer beware: the DAM vendor selection process can be overwhelming due to the many DAMs competing for market share.
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Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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A holistic approach to remote work means providing the opportunity to learn. Here's how to design that online curriculum.
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