Articles
Tag: john choi
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The Digital Opportunity for Investment Banks
Investment banking has become an increasingly challenging business in today’s environment of digital disruption.
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3 Challenges of Personalization at Scale
While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories.
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The Final Steps in Data Mobilization: Analytics and AI
Before analytics and AI can deliver on their potential, organizations must first do the painful work of collecting, tagging and cleansing their data.
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The First Steps of Data Mobilization: Data Audit and Data Consolidation
In this, the first in a two-part series, we walk through the initial steps businesses need to take to mobilize their data: a data audit and data consolidation.
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Improve Employee Productivity With Internal Analytics
Customer-facing platforms use analytics all the time to improve customer experiences. Why not do the same with your internal systems?
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Smarter Digital Transformation: 7 Trends to Watch
This year will see a surge in businesses making changes to their digital operations, and those on the forefront will be active in seven areas.
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Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)
The intranet has evolved within the modern workplace, transcending its role as a relatively simple internal publishing platform and centralized location to store information. Businesses, if they aren’t already, need to quickly move beyond that simple intranet concept.
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Don't Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey
As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Traditionally, those responsibilities have focused on winning new customers by effectively communicating a brand’s story and differentiation. While undoubtedly still essential, a recent study by the CMO
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Want Engaged Employees? Support Their Development
Employee attitudes are changing. Today’s workers strongly prefer a corporate culture that puts purpose and personal development front and center.
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Use Context to Offer Unique Customer Experiences
Imagine 10 retail customers — men and women of varying ages, incomes and backgrounds — each in the market for different products at a single retailer, and each at a distinct stage in their purchasing process.
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You've Won Over the Customer, You Made the Sale - Now What?
Marketers spend the lion's share of their time thinking about how to win over prospective customers and acquire new business. What they — and their companies — miss out on with that singular focus are the valuable opportunities that crop up post-acquisition, when they continue engaging customers after the sale.
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Protect Customer Relationships with Consistency
Customers today have high expectations of the brands they interact with, and make their opinions known when those experiences elicit strong feelings.
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4 Reasons Why Your Digital Transformation Is Floundering
Big changes can be extraordinarily rewarding, but they’re rarely easy. This certainly holds true for companies investing in digital transformation. These companies are incorporating new tools and processes into their business and IT models to provide better experiences to customers, no matter where they are in the customer lifecycle.
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