Articles
Tag: james davidson
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Change Management: The Key to Successful Digital Transformations
Digital transformation is a necessity for many businesses. But so many of these efforts fail due to a lack of change management.
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9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
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Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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Digital Customer Experience Isn’t Child’s Play. Just Ask Lego
I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
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Avoid the Headaches: Your Community Migration Playbook
In a few short years communities have transformed from a misunderstood and undervalued tool to a strategic part of a company. During those ensuing years, many organizations have successfully deployed communities to replace legacy portals, extranets and intranets to serve either — or both — internal and external audiences.
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Harnessing the Power of Partner-Centric Communities to Jumpstart Sales
Business and channel partners are playing an ever-increasing role in selling to and servicing your customers as an extension of your sales and delivery teams. This dynamic is challenging many traditional partner relationship management (PRM) models as organizations find it increasingly challenging to identify, create and retain high-functioning partnerships.
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The Evolution and Future of Online Communities
Have online community platforms reached their maturity point? This question came up recently after reading two different posts: Sameer Patel’s “Why Collaboration Fails”, and Altimeter’s report “The 2015 State of Social Business: Priorities Shift From Scaling to Integrating.” Patel’s post highlighted the gaps and opportunities in aligning
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7 Traits of Highly Effective Social Business Initiatives
What differentiates the companies that capture the full value of social technologies from those that do not? These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain
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