Articles
Marketers need to create experiences that seamlessly reflect a consumer's interactions across all channels.
Continue reading...
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
Continue reading...
Brands can do much to establish, grow and retain trust. But it requires orienting everything your brand does around cultivating trust.
Continue reading...
The challenges in DAM belong not just to marketers, creators and technologists but to everyone in the world who buys stuff.
Continue reading...
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
Continue reading...
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
Continue reading...
DAM platforms improve brand management, but your efforts will go nowhere without formalized processes.
Continue reading...
It’s the human element that builds brands, and ultimately, creates business value.
Continue reading...
Having a clearly defined strategic roadmap is the foundation to brand management success.
Continue reading...
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
Continue reading...
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
Continue reading...
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed.
With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
Continue reading...
Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music.
Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.
Continue reading...
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters.
The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
Continue reading...
Displaying 1-14 of 17