Articles
Tag: automation
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Let's Make 'Deflection' a Dirty Word in World of Customer Experience
Deflection is a defensive strategy. Using this as the goal, you automatically put your organization in a mindset of defending yourself from the customer.
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Connect Customer Service Reps With AI Automation for Contact Center Efficiency
Connected customer service reps need agile, automated and AI-powered technology that can adapt to a variety of future use cases.
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A Comprehensive Guide to Communications Platform-as- a-Service (CPaaS)
Learn how CPaaS can help your business adapt to evolving customer needs and expectations, while future-proofing your operations and enhancing your CX strategy.
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The Origins, Growth and Challenges of Robotic Process Automation (RPA)
RPA brings to mind humanoid robots replacing human employees, but it’s actually much more benign (and beneficial) than that.
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Using Data, AI to Maximize Email Engagement and Personalization
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
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9 Ways Marketing Automation Will Grow Your Business in 2023
There’s a lot of buzz around automation right now, and if marketers aren’t automating already, they are missing out.
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Google Announces ChatGPT Rival 'Bard,' the AI-Powered Search
Google announced on Monday, Feb. 6 the launch of "Bard," its latest AI-powered search chatbot technology — and ChatGPT competitor.
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Now HubSpot? Marketing, CRM Provider Cuts 500 Jobs
The ongoing tech turndown is looking more like a takedown, as HubSpot, a marketing automation and CRM provider, slashes 7% of its workforce.
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6 Ways ChatGPT May Change Digital Customer Experience
ChatGPT will likely impact the digital customer experience world and act as a catalyst for trends already in place.
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GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.
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3 Sales Tech Themes Impacting Marketing in 2023
The role, nature and value of sales tech are undergoing a dramatic overhaul — and here's how it will change marketing.
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CMSWire's Guide to CES Las Vegas 2023
The highly-watched tech show runs from Jan. 5-8 and promises to be even larger than CES 2022. Keep coming back for real-time updates based on the latest news.
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CMSWire CMO Circle: Shay Howe on Rewarding Marketing Leadership
CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.
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Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
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