Articles
Tag: interviews
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How to Land Your Content Marketing Dream Job
Marketing leaders offer advice to those applying for the content marketing position of their dreams.
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From Syria to Silicon Valley: Entrepreneur Spotlight on Sadek Drobi
Prismic co-founder Sadek Drobi shares his path to entrepreneurship
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Content Strategist Karen McGrane: 'Content Marketing Isn't a Strategy'
For more than fifteen years Karen McGrane has helped create more usable digital products through the power of user experience design and content strategy.
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Can We Automate Customer Journey Mapping?
Companies who successfully deliver outstanding customer experiences consistently do better than their competitors — we've all heard this for years now. But success isn't easy. Those organizations who do deliver outstanding service experiences are investing to develop and expand their organizational capabilities. The first step in designing a new
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Designing a Smarter Marketing Technology Stack
Marketers find themselves with a wealth of options in marketing technology today. The number and the range of tools available exceeds all previous options. But with this wealth comes a related analysis paralysis.
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How Do You Build a Marketing Technology Roadmap Today?
While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.
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Messaging Maven Brian Reich: Connecting Passion with Causes
When veteran communications strategist, writer and speaker Brian Reich has a message to deliver, you can be sure he’ll craft it to resonate, break through the clutter — and persuade. As the managing partner of New York City-based little m media, Reich brings his passion for effective communication to
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GE's Linda Boff: Content Created to Help Is What Sells
(Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she's committed to making the GE brand "relevant, contemporary and accessible," largely by connecting with its customer. "No one remembers product specs and features. But a great story well told hits home," she said. Learn more about GE's new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She's also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she's responsible for GE's global advertising and digital marketing along with the company's brand and design strategy.
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Box's Whitney Bouck: Knowledge Isn't Power, Sharing Is
Do you suffer from infomania? According to two new surveys, if you are like most people, you too probably suffer from an abundance of information to process and continuous interruptions from email and instant messaging.
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Call Sprint's Bob Johnson for Social and Mobile CX
As Chief Experience Officer for telecom powerhouse, Sprint (NYSE: S), Bob Johnson wouldn’t dream of “phoning it in” when it comes to his depth of commitment to customer care.
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Capturing the Web CMS Zeitgeist (Part Three)
How should we categorize the state of web content management (WCM)? On the heels of the publication of the 2015 Gartner Magic Quadrant (MQ) for WCM, I asked three leaders in the space — Erik Hartman, Robert Rose and Janus Boye — to share their views. We shared Hartman''s insights
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Capturing the Web CMS Zeitgeist (Part 2)
Nothing stays the same in web content management (WCM) except change. It's one of the things I love about the space.
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Capturing the Web CMS Zeitgeist
Even after 15 years, the content management industry is still evolving. It's what I love about it, it's what keeps me in this space and it's what keeps me excited to watch its development. Taking a snapshot of something that’s in constant motion is hard — you inevitably miss some aspects.
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Will Information Overload Ground the Digital Workplace Before it Takes Off?
By some estimates, data in the workplace doubles every 18 months. And being able to process and make sense of this data has become an increasing challenge as updates and notifications come in from all directions — on the desktop, from mobile devices and soon from wearable devices as well.
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