Articles
Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know
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There’s no getting around it: Intent data is complex.
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Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
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Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions.
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Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you.
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Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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Often we miss the opportunity to use data to learn about customers after they buy.
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To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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