Articles
Tag: intent data
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The Evolution (or Misuse) of Intent Data and What It Means to B2B Organizations
Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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Marketing's Growing Gap Between Strategy and Execution
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
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Intent Data and the Gap Between Sales and Marketing
Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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Your Most Common Intent Data Questions Answered
Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions.
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3 Ways to Improve B2B User Experiences With Intent Data
Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you.
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4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact
Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know
To help provide some clarity in a noisy field, here are 17 terms and definitions to help those B2B marketers new to intent data.
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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The Key Elements of a Successful Intent Data Strategy
Having a sound strategy in place before deploying intent data can ensure a quick, smooth path to success.
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