Articles
Tag: intelligent content
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10 Technology Components of Intelligent Content Programs
There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs.
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7 Challenges Holding Back Your Intelligent Content Programs
We discuss some common challenges holding brands back when it comes to leveraging intelligent content.
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How Content Intelligence Enhances Your Digital Transformation Strategy
The key to achieving competitive excellence in the era of continuous digital transformation is to focus on both top and bottom line improvements.
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Putting Intelligent Content to Work
Does your organization want to create compelling intelligent content? According to experts, it requires cross functional teams and plenty of real-time data.
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What is Intelligent Content and How Can It Help Marketers?
With omnichannel delivery top of minds for many organizations, intelligent content plays a big role in making that a reality.
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CMI Survey Finds Marketers Struggle to Manage Content as Business Asset
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content
Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forrester said.
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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Spelling Out the Advantages of a Decoupled CMS
We live in a different internet landscape than we did even a few years ago. The channels and devices organizations can use to connect with their audiences have grown exponentially, with more introduced on a regular basis. This growth impacts how you manage and deliver content in your CMS.
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Catch the Third Wave of Content Management
Changes to the internet have caused audience expectations to grow. The internet not only brings larger scale, it brings variety and choice. Audiences connect and engage with content on multiple devices, channels and venues.
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Get Smarter About Your Content Marketing
At the speed of the digital workplace, organizations lack the time time to create content the traditional way. That’s why some content marketers and publishers are moving toward intelligent content that is structured, adaptable and scalable. Producing content every time for specific channels no longer satisfies. Intelligent content, on
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Only 3 in 10 Rate Their Tech Content Marketing as Effective
Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute (CMI), which released a new report on content marketing today.
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Marketers In Search of Intelligent Content
I've just returned from the Intelligent Content Conference in Las Vegas. And while the slot machines left me a little poorer, the insights I took away from the event left me quite a bit richer.
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How to Get Smarter With Your Content #intelcontent
LAS VEGAS — While there is no shortage of content online, the world can use more intelligent content — a strategic approach to managing information. That’s the big takeaway at this year’s Intelligent Content Conference, which was acquired by the Content Marketing Institute (CMI) in June 2014.
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