Articles
Despite the narrative, TikTok hasn’t crushed Reels just yet. Find out exactly how Instagram is fighting back.
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Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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Facebook's outage last week posed significant challenges for marketers who rely on the channel. Here are some takeaways and lessons learned.
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As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Facebook pulls Instagram and Messenger together, while Microsoft highlights elevated levels of employee burnout during pandemic and more news.
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This week, Facebook responds to Microsoft’s TikTok ambitions by releasing its own video service while Teams is readied for hybrid working and more news.
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Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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While it might feel impossible to keep up with the never-ending supply of new social media platforms, there are some you can’t afford to ignore.
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Instagram Stories is a feature stolen from Snapchat, but they've taken it to new heights. Here's why Instagram Stories should be part of your content strategy.
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Instagram marketing is typically for "exciting" image-driven businesses, right? Well, here are 17 tech companies bucking that trend.
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Building your brand and engaging in Instagram and other image-driven social networks isn't just for those with visually impressive products.
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What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.
The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely on it to
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