Articles
You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers.
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Recently, we explored the different ways digital marketers use Twitter. Now, a new survey shows us how marketers are leveraging data and the challenges than can result. More Data, More Challenges According to the Teradata Data Driven Marketing Survey 2013, marketers are relying more and more on and using common, simple,
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As we tackled in the ins and outs of the mobile digital experience, this month, something was made terribly clear -- it's already here.
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One year ago today, Marissa Mayer became CEO of Yahoo. In her first year, she's shaken things up - making some key changes and some strategic acquisitions aimed to make a Yahoo a strong competitor once again.
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Millennials are ruining everything. They don't behave like other consumers. Their expectations for engagement are higher than others. They want to be valued and they expect companies to be transparent about their intentions.
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The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a little bit different.
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As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.
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Could the way Facebook measures engagement be improved? The folks at Ticular think so. They expressed their suggested improvements in what has become standard format these days -- an infographic. What Factors Contribute to Facebook Engagement? Overall, Ticular thinks that the way Facebook currently calculates engagement doesn’t make sense --
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You say infographic, I say data visualization.
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Touch Marketing offered analysts a bit of a break with the release of a recent Twitter infographic. The colorful graph presents over 35 different statistics, including the number of registered users, what time of day is best for being retweeted, and how many new tweets are posted per week.
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We’ve said it before: Data is getting bigger and more valuable. Modern consumption leaves a trail, and that left by Internet consumers is no different.
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