Articles
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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TikTok may be your secret key to commerce for the next 10 years.
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B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Like any marketing strategy, hiring an influencer requires careful study and research.
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If you're not doing influencer marketing, you're already behind.
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Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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How to spot a fake social media influencer before partnering with them.
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What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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Brands need to start combining influencer marketing and branded content under a unified strategy.
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