Articles
Tag: influencer marketing
-
Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
Continue reading...
-
The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
Continue reading...
-
The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
Continue reading...
-
Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
Continue reading...
-
TikTok Is a Dormant Commerce Volcano Waiting to Erupt
TikTok may be your secret key to commerce for the next 10 years.
Continue reading...
-
A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
Continue reading...
-
How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
Continue reading...
-
Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
Continue reading...
-
Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
Continue reading...
-
Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
Continue reading...
-
Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
Continue reading...
-
7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
Continue reading...
-
8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
Continue reading...
-
The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
Continue reading...
Displaying 1-14 of 37