Articles
When a social media influencer goes wrong, the connection to a brand could damage trust.
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CMSWire Reporter Jennifer Torres shares her favorite stories of the year with her top five articles of 2022.
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Much has changed in the 140 years since the first celebrity-brand partnership, however, much has stayed the same.
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With a spate of backlash against certain celebrity social media influencers, what can marketers learn about influencer-branding?
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Thinking about partnering with an influencer on a marketing campaign? Think long and hard about it.
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Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too.
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Influencer marketing is all the rage, but is it worth it for your brand? Find out.
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Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome.
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Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
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A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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TikTok may be your secret key to commerce for the next 10 years.
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B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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