Articles
Tag: influencer marketing
-
Why Brands Should Tread Carefully With Influencer Marketing in 2023
When a social media influencer goes wrong, the connection to a brand could damage trust.
Continue reading...
-
CMSWire Reporter Jennifer Torres' Top 5 Favorite Articles of 2022
CMSWire Reporter Jennifer Torres shares her favorite stories of the year with her top five articles of 2022.
Continue reading...
-
The Marketing Value of Authentic Celebrity Brand Partnerships
Much has changed in the 140 years since the first celebrity-brand partnership, however, much has stayed the same.
Continue reading...
-
Amid Controversy, Will Marketers Change Their Influencer Game?
With a spate of backlash against certain celebrity social media influencers, what can marketers learn about influencer-branding?
Continue reading...
-
Influencer Marketing Lessons Learned From Kanye West Fallout
Thinking about partnering with an influencer on a marketing campaign? Think long and hard about it.
Continue reading...
-
How Influencers Help Build a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too.
Continue reading...
-
Why Your Brand Should Care About Influencer Marketing
Influencer marketing is all the rage, but is it worth it for your brand? Find out.
Continue reading...
-
What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome.
Continue reading...
-
Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
Continue reading...
-
The 10 Commandments of B2B Influencer Marketing
B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.
Continue reading...
-
The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
Continue reading...
-
Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
Continue reading...
-
TikTok Is a Dormant Commerce Volcano Waiting to Erupt
TikTok may be your secret key to commerce for the next 10 years.
Continue reading...
-
A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
Continue reading...
Displaying 1-14 of 45
- 1
- 2
- 3
- 4
- Next Page ›