Articles
“Content is king.” It’s an oft-repeated expression in marketing departments. The recent explosion of content-based marketing campaigns and the constant pressure to create more content only serve to confirm the notion.
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Social media is a powerhouse of change for several areas of customer experience. In regards to marketing, the social web has provided a less expensive, more communicative alternative that's poised to replace traditional methods -- billboards, TV spots, etc. -- altogether.
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