Articles
I dislike the term phygital, period, but especially in a marketing or customer experience context.
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Customers have higher expectations when it comes to personalization, smooth omnichannel experiences, 24/7 access and control of their own narratives.
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The hybrid marketplace offers tangible and potent options for customers who desire instant gratification from local retail outlets.
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Shopping on the internet simply can’t replicate the tangible, up-close-and-personal experiences that remain ideal for many kinds of products.
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Studies have repeatedly found brands falling short of customer expectations when it comes to delivering winning CX, especially in the hybrid retail world.
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How brands can embrace the phygital to improve the customer journey.
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There's more to the mall than the food court. It's a haven for companies embracing hybrid customer experiences.
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Virtual and hybrid events remain popular but need some love to get right.
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Like remote and hybrid work environments, the significance of organizational culture began long before the pandemic.
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Empowered hybrid goes all-in on two surprisingly complementary notions: full flexibility for people to work from home and rich opportunities to be together.
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Nielsen Norman Group announces this year's top intranet designs, Microsoft suggests we're measuring the wrong things, plus more from Miro, Corel and Yoobic.
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What does it take to build a high-performing remote work team from scratch? Here are some tips to achieve long-term success.
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Recent data shows remote jobs are on the decline in North America. What does that mean for the future of work?
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McKinsey digs into the state of remote working in the U.S., Salesforce introduces RPA through MuleSoft, Google updates Workspace and Workvivo lands funding.
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