Articles
Tag: hubspot (page 4)
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Driving Customer Action with Content Marketing
Content marketing's meteoric rise over the last few years has left B2B marketers facing increased expectations related to content ROI. Joe Pulizzi warned the audience during his 2015 Content Marketing World keynote that content marketing was approaching the “trough of disillusionment” a la the Gartner Hype Cycle. Content Marketing Institute and
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News You Can Use: Hubspot Says Your Website Sucks
Companies aren't giving their websites the attention that they deserve, according to research by Cambridge, Mass.-based inbound marketing company HubSpot. In a new report published yesterday, HubSpot graded websites across four key attributes: performance, mobile, SEO and security. The average overall grade? A "D-" at 60 percent.
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HubSpot Customers Brush Off C-Suite Scandal #INBOUND15
BOSTON — HubSpot got a chance to see just how well its 10-year old marketing program worked this week. In July, the executive offices of the Cambridge, Mass.-based B2B Software-as-a-Service (SaaS) marketing automation and CRM company were hit with a scandal. It was a twist for a company that preaches inbound marketing. HubSpot
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HubSpot's #INBOUND15 Train Keeps Rolling
BOSTON — HubSpot isn't letting anything get in its way today. Not the dismissal of its chief marketing officer or the resignation of its VP of content. Not even an alleged criminal investigation, which federal officials have neither confirmed nor denied. Say what you will about controversy.
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What the Heck is Happening at HubSpot?
Tech startups are often known for their dramas, but we’ve rarely seen anything like what’s gone down at HubSpot this week. The Cambridge, Mass.
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HubSpot to Partners: Take Our Cash, Hire Awesome People
It's a good time to be a partner of HubSpot. The Cambridge, Mass.-based marketing automation and CRM provider went public last fall. In last year's third quarter, HubSpot's first quarter as a public company, the company grew revenue 51 percent year over year and increased its customer base to
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How Salesforce Builds Its Ecosystem, 1 Company at a Time
John Somorjai was the corporate counsel at Oracle 18 years ago when an opening popped up in the corporate development group. He's never looked back. Starting as a manager, he found he had a knack for spotting good companies and cutting deals.
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Private or Public: Different Stories from Dell, HubSpot
How's Dell doing after going private a little more than a year ago? We don't know. It's private. The PC giant took the private route in an historic $24.9 billion buyout last year called the biggest in tech since the Great Recession. But it's not being all hush-hush, of course.
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Post-IPO HubSpot Still Playing Competitor Catch-Up
If competitor stories are valid precedent, HubSpot's IPO last week was a good move. But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE debut last week. Not with future investment in marketing automation from competitors and not with recent advancements
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Stock Market Makes Room Today for HubSpot $HUBS
Tech companies have spent billions on marketing automation in the last few years. The big guys. The kinda big guys. More investors can get a piece of the pie now. HubSpot, the Cambridge, Mass.-based marketing automation provider rivaling the likes of Marketo, Act-On, Pardot and Eloqua, had its IPO today.
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Wrapping Up Hubspot's #INBOUND14
HubSpot's INBOUND 2014 conference wrapped up yesterday in Boston, ending a week of events punctuated by higher-than-anticipated attendance and the company’s announcement that it would be launching a new sales platform. It includes a free CRM and what the company calls a “sales acceleration product” called Sidekick.
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HubSpot Co-Founder on Growth, Inbound Marketing
HubSpot's time is now. At least for being in the news. The Cambridge, Mass.-based marketing automation provider has its annual conference next week. It filed for an IPO last month. It released its 2014 State of Inbound Report this week. It was named a "cool vendor in CRM"
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Is It the Right Time for HubSpot's $100M IPO?
Digital marketing technology is all the rage in the CRM space and HubSpot co-founders Brian Halligan and Dharmesh Shah must believe Wall St. knows that. The Cambridge, Mass.-based marketing automation provider filed for an IPO late today hoping to raise as much as $100 million.
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Gartner Names 5 Vendors That Make CRM Cool
If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.
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