Articles
Tag: growth (page 2)
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Hacking Price: Finding the Sweet Spot for Growth
How to price a product or service is a classic marketing challenge. But as with so much else in the cloud economy, businesses can be profoundly more flexible with price than they could in the past.
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Growth Marketing Comes Down to Authentic Social Connections
I’d like you to be honest for a moment about your first thoughts when you read the words ‘growth hacker.’ What ideas came to mind? I hope ‘empirical’ or ‘data-driven’ were at the top of your list, but I doubt it.
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Separating the Growth Hacking Myths from the Realities
When growth hacking first emerged, some thought it would remain the domain of Silicon Valley insiders. Instead, it blew up when the runaway success of early growth hacking advocates like Facebook became clear.
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Growth Hacking Helps You Experiment Your Way to Better CX
It’s no stretch to say that “data-driven” has been the defining mantra for marketers in the 2010s. Some marketers have embraced data as a panacea for every challenge they face, while others have hoped the notion of “data” as a cure-all would go away if they just ignored it.
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Align Your Structure, Vision and Culture for Growth
SAN FRANCISCO — Growth is typically a companywide focus at small companies and startups. And larger organizations tend to have dedicated growth teams. But size alone doesn't set the path: what’s more important in determining how a company handles growth are structure, vision and culture.
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Data Is the Catalyst for Growth, Marketers Claim
SAN FRANCISCO — Startup Socials’ two-day Growth Marketing Conference kicked off today targeting digital and growth marketing professionals. The sold-out event at Hotel Kabuki drew about a dozen vendors and 250 attendees, including growth marketers from LinkedIn, Lyft and Box. Produced by Startup Socials as part of its growth series,
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Money, Politics and Digital Infrastructure #QuartzNewYork
For more than 10 minutes of his keynote speech at last week’s Next Billion conference in New York City, Harvard Law School Professor Lawrence Lessig discussed the heavy influence of “Tweedism, which has corrupted political processes in democracies such as Hong Kong and the United States.
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Extreme Mobility: The Rise of Nomadic Cities #QuartzNewYork
At a forum that explored the issues surrounding the "Next Billion” people to go online, one of the more interesting presentations entailed building communities for the next billion or so people who are and will be displaced by war or climate change.
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Give Your Customers to Amazon - Or Do These 4 Things Instead
As the holiday season approaches, online retailers need to step up their efforts to win and keep the online retail market share that Amazon (mostly) and other large e-retailers are quickly gobbling up. According to Growth Champions, Amazon accounts for one third of US e-commerce, and “is growing
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How to Make Top Employees Happier and More Satisfied #SXSW
Is corporate America more concerned with attracting top employees than developing the ones they have? That's the contention of John Hagel III, a director at Deloitte Consulting and co-chair of the Silicon Valley-based Deloitte Center for the Edge, which tries to help senior executives make sense of emerging opportunities in
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4G and Apps Leading the Mobile Data Charge, as Voice Calls Drop Off
Data is going mobile and web services are increasingly being used on phones, if you're not responding to the rise in mobile, then expect your business to plummet. They are some of the findings of Chetan Sharma's State of the Global Mobile Report.
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