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Swift backlash over replacing human models with AI for diversity, influencers call for AI pause, AI appearance affects credibility, more AI news.
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Must-know GA4 features that will transform the way you analyze and optimize your online presence.
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How marketers can assess the changes and evaluate their content and technical SEO.
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Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4.
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A ChatGPT outage causes an uproar, Snapchat launches My AI, and Bard wants beta testers. That and the rest of the scoop in AI news.
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Google's newest AI tools aim to assist advertisers in creating more relevant and helpful ads.
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The magical demos displayed the capability. Now the platform wars begin.
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What Google Bard could mean for SEO, advertising and the future of information retrieval.
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In a leaked internal memo, Google's CEO called on employees to contribute in a “deeper way” to improve its AI chatbot, Bard.
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Google’s out $100 billion, Gen-1 debuts and did ChatGPT earn an MBA? That and the rest of the scoop in AI news.
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The ongoing competition in the search engine industry, fueled by the integration of AI and ChatGPT technology, is poised to have an impact on marketers.
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Google's ChatGPT rival Bard has yet to go public. Meanwhile, the company unveils AI updates for Lens, Maps and Translate.
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The forced migration to GA4 has companies concerned about the long-term costs, as GA4 requires a more formidable data analytics foundation.
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