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How marketers can assess the changes and evaluate their content and technical SEO.
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Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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There are indeed lots of things where it’s great to use technology to replace brain power and muscle power. There are lots of other areas where: “It depends.”
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Google Search Console Insights blends data from Search Console and Google Analytics into a dashboard focused on content performance.
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A recent study uncovered that a one quarter of the top-ranking sites in Google search don't have a meta description. Is it time to reevaluate their use?
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Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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Google has made a series of smaller announcements related to its Google Search Console API which signal significant changes ahead.
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The words that matter most to people aren't the ones they search with. Parse the difference and your customer satisfaction will improve.
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Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside
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If your business still using a Google Enterprise Search Appliance (ESA), the clock is ticking on finding a search platform replacement.
Many alternate platforms are of course available, but the challenges of a search migration really begin after you've chosen your new solution.
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Just about a year ago, Google announced plans to retire its popular Google Search Appliance (GSA).
No new systems can be purchased. Renewals will end in 2018 and Google will end support for the well-known yellow search box in March 2019.
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Google's announcement earlier this year that it would be retiring its popular Google Search Appliance has powered a renaissance in the search industry.
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A deadline is an interesting thing. It represents a line in the sand, a point by which a task must be accomplished. Many people — myself included — sometimes treat deadlines as suggestions. And some really are.
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More than two months after Google removed paid ads from the right side of its search engine result page (SERP), Adobe has some encouraging news.
Overall, the change seems to generated a positive impact for most advertisers and consumers.
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