Articles
If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.
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I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond.
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Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.
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Blogging platform Movable Type has 39 plug ins available now that the entire set has been fully translated over from the original Japanese.
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Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief
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With the growing popularity of social media marketing, many companies have a desire to learn more about what social media properties are performing the best, and which social media interactions are getting the most results for the company.
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New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad. The Trendslide dashboard is designed to present a single view of data from selected sources that are important to business users, such as information from Salesforce.
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Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what
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In the seven years since Google Analytics launched, the realm of analytics has changed hands from the purview of the IT department to the marketing department and beyond. But just because we can readily access the tools does not mean that we are necessarily putting them to good use.
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Google Analytics (GA) is a wondrous thing. Simple to install. Easy to use. But for all its ubiquity, very few users do more with Google Analytics than just scratching the surface of the reports. And that’s a shame. There’s so much to be gleaned from a few clicks. According to
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Google updated its Analytics service in August, including a new feature that segments real-time data in reports so that users can track marketing campaigns as they move forward.
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As an avid Google Analytics user, I sometimes find myself overwhelmed with all of the data! I could spend days and days trying to determine actionable steps to help improve my website and online marketing endeavors, but that's just not realistic. I'm sure it's the same for you.
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Google Analytics Content Experiments is now open to all Google Analytics users, and the free tool can be found under the Content section of the Standard Reporting page. Content Experiments debuted back in June, and it can help set up different test versions of a landing page or home
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A new free, easy to use analytics app called Social Crawlytics can help find out what pages have been shared the most over social media, and all it requires is a Twitter account to log in.
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