Articles
Tag: google analytics (page 8)
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Google Adds Analytics APIs for Large Companies
Google has updated its Analytics APIs for things like account setup and configuration, and large companies that want to get in on some of the closed beta availability action can sign up now. Microsoft Active Directory, LDAP Users to Benefit Large organizations with multiple websites and lots of users often
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Google Integrates AdSense Experiment Objectives into Content Experience Platform
Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers. Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
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Google Analytics Segmentation Reimagined
Segmenting and grouping site visitors together for analysis is now more granular in Google Analytics, and there's been a flurry of updates to the popular system this week. Segmentation Reimagined Advanced Segmentation is itself a popular tool inside of Google Analytics, and its been upgraded with more granular controls
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Google Analytics Introduces Google Tag Manager for Mobile Apps
Google Analytics has announced a mobile apps management feature designed to improve mobile capabilities for developers. Say Goodbye to Waiting According to Russell Ketchum, the product manager for Google Analytics and a Google Tag Manager, despite being useful, mobile devices have their faults, especially for those who are creating software
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Google Unveils Analytics API in Closed Beta, Offers Real-Time Website Visitor Monitoring
Google has announced the beta-launch of a new analytics reporting API that enables users to act immediately on information that their Analytics account receives from other Google services. Agile Analytics While one of the promises of analytics is to offer enterprises insights that they can act on and respond to
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The Data Management Problem and the RedPoint Global Solution
In marketing, data is an important tool for engagement, improving the customer experience and targeting, but sometimes it’s not as manageable as marketers would like.
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Turn Google Analytics into A/B Testing Tool with Content Experiments API
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
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KISSMetrics Releases iOS Google Analytics App
Analytics patterns are always changing, so instead of relying on a daily summary report that’s only available in a desktop format, marketers need to be able to track this data from anywhere and on any device. This is where KISSMetrics’s My Analytics could prove useful.
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Wrap Up of Google Analytics Updates: Mobile App Tag Management, Setting Goals
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google Analytics updates focus on Goals and the division's mobile capabilities.
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Mobile Analytics: Analytics3D for iOS, Modern Web Analytics for Windows 8
For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
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Google Analytics Debuts Real Time Widgets, Customer Journey Tool
Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.
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Google Analytics Improves Social Business by Offering Easy Tracking of Links, Statistics
Google has announced another small step forward with Google Analytics, this time with the redesign of its Social Reports that enables users to track conversations and activity that is developing around content on Google’s Social Data Hub Partners.
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Canadian Privacy Law Doesn't Apply to Government-Run Social Media Sites
Canadians enjoy greater privacy with a recent update to the country's web analytics standard, but the same Web tracking laws don't apply to government-run social media sites.
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Google Pushes Universal Analytics Out of Beta To Reach More Devices, Data
Google has updated its analytics -- again. It's not exactly news that Google is adding new features, but the general release of Google Universal Analytics to all its analytics customers adds a different kind of beast to the what we normally see.
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