Articles
Tag: google analytics (page 2)
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Study Guide: Google Analytics Individual Qualification Certification
Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification.
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How to Use GA4's Features to Unlock Marketing and Conversion Insights
GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed.
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Google Introduces Search Console Insights to Track Content's Performance
Google Search Console Insights blends data from Search Console and Google Analytics into a dashboard focused on content performance.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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What Marketers Need to Know About Google Analytics 4
Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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