Articles
Tag: google analytics
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Google Analytics: 4 Tips to Transition from Universal Analytics
The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4.
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Is Google's Forced GA4 Migration a Power Grab in Disguise?
The forced migration to GA4 has companies concerned about the long-term costs, as GA4 requires a more formidable data analytics foundation.
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With Google Sunsetting Optimize, Marketers Need an Analytics Plan
Don't be left behind — ensure your accounts are inactive before Sept. 30, 2023, or risk losing access to the platform.
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CMSWire's Top 10 Marketing Articles of 2022
Sharing CMSWire’s top 10 marketing stories of 2022.
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Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
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The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies.
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Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024
For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4.
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How to Get Attribution in Analytics Right
Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement.
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Leveraging Google Data Studio as the GA4 Transition Looms
The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future.
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Google Analytics 4 and Making the Most of the Customer Lifecycle
The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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The Evolution of Web Analytics
Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.
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How Server-Side Tag Management Is Influencing Marketing Analytics
Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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Google Analytics Introduces Migration Tool for Conversion Transition to GA4
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.
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