Articles
Tag: gilbane
-
3 Things to Consider Before You Make Your Next Marketing Video
Video is arguably the future of content marketing. Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports. Video is
Continue reading...
-
Revitalize Your Intranet for Higher Employee Engagement
BOSTON — Mobile friendly user experiences, gamification and the right design can infuse new life into aging intranets, a pair of healthcare executives told attendees at the Gilbane Digital Content Conference at the Fairmont Copley Plaza Hotel here yesterday. Camille Wellard, senior director of internal e-business at Salt Lake City-based
Continue reading...
-
Improve Employee Communications, Gilbane Conference Attendees Told
BOSTON — Marketers and sales teams understand the imperative of focused messaging that resonates with customers. But companies generally fall short when it comes to internal communication with the people who arguably matter most ... their employees. Marissa Jarratt, vice president of marketing for the Global Snacks Group at PepsiCo.
Continue reading...
-
Discussion Point: What's on Your 2016 Digital Radar?
BOSTON -- What's on the minds of attendees at the Gilbane Conference at the Fairmont Copley Hotel this week? Content. What to do with it. Determining who's reading it. How to analyze it. How to make it relevant. What technologies to use to push it. When enough is enough.
Continue reading...
-
The Shared Goal of Customer Experience #Gilbane
Last month I attended the Gilbane Content and Digital Experience conference in Boston. I’ve written before about my appreciation of smaller, specialized conferences. At these smaller events, you really feel a connection to the other exhibitors and attendees.
Continue reading...
-
When Marketing Automation Meets Salesforce #Gilbane
The Boston-based WGBH Education Foundation relies on donations. It's a public media entity. So it also relies on technology to manage donations. Salesforce CRM. Marketing automation tools.
Continue reading...
-
Is a Private Equity Firm Buying Ektron?
BOSTON -- Rumblings that a private equity firm is buying web content management system (CMS) provider Ektron swept through the Gilbane Conference at the Renaissance Marriott Hotel in Boston this week.
Continue reading...
-
Has Personalization Hit a Dead End in CX? #Gilbane
BOSTON -- Martha Elliott started to catch on through her bank's home page. Each time she logged on, the home page included images of African-Americans. Elliott is African-American. "I didn't like it. I like diversity," the technologist told CMSWire today at the 700-registrant Gilbane Conference at the Boston Renaissance Marriott Hotel.
Continue reading...
-
Forrester: 4 Things About Customer Experience Management #gilbane
BOSTON — Stephen Powers and a colleague grabbed breakfast the morning of a business conference in Las Vegas. They were dressed in casual business attire. The waitress offered them coffee and orange juice.
Continue reading...
-
SAP Says: Link Revenue to Social Media to Show ROI #gilbane
BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads.
Continue reading...
-
CIO Reports to CMO: Technology Under Marketing? #gilbane
BOSTON -- Marketing and technology need to get married. Not the spur-of-the-moment kind of marriage that ends in two years, but a systematic, well-planned, engaging, long-lasting kind of marriage that starts with a 250 person, $85 a person prime rib dinner wedding that continues 50 years later.
Continue reading...
-
Content Strategies and Evolution of the Marketing Technologist #Gilbane 2013
BOSTON — It's all about content here this week. Content creation. Content migration. Content that makes your organization a sensation. We'll be at the 12th annual Gilbane Conference at the Westin Boston Waterfront starting tomorrow.
Continue reading...
-
Gilbane Boston 2012: Content Management Comes of Age #gilbane
Web and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing,
Continue reading...
-
The Role of the Community Manager
Last week’s visit to Gilbane provided great access to insights and applications about the convergence of content, collaboration and the customer experience.
Continue reading...
