Articles
Video is arguably the future of content marketing.
Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports.
Video is
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BOSTON — Mobile friendly user experiences, gamification and the right design can infuse new life into aging intranets, a pair of healthcare executives told attendees at the Gilbane Digital Content Conference at the Fairmont Copley Plaza Hotel here yesterday.
Camille Wellard, senior director of internal e-business at Salt Lake City-based
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BOSTON — Marketers and sales teams understand the imperative of focused messaging that resonates with customers. But companies generally fall short when it comes to internal communication with the people who arguably matter most ... their employees.
Marissa Jarratt, vice president of marketing for the Global Snacks Group at PepsiCo.
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BOSTON -- What's on the minds of attendees at the Gilbane Conference at the Fairmont Copley Hotel this week?
Content. What to do with it. Determining who's reading it. How to analyze it. How to make it relevant. What technologies to use to push it. When enough is enough.
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Last month I attended the Gilbane Content and Digital Experience conference in Boston. I’ve written before about my appreciation of smaller, specialized conferences. At these smaller events, you really feel a connection to the other exhibitors and attendees.
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The Boston-based WGBH Education Foundation relies on donations. It's a public media entity. So it also relies on technology to manage donations. Salesforce CRM. Marketing automation tools.
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BOSTON -- Rumblings that a private equity firm is buying web content management system (CMS) provider Ektron swept through the Gilbane Conference at the Renaissance Marriott Hotel in Boston this week.
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BOSTON -- Martha Elliott started to catch on through her bank's home page. Each time she logged on, the home page included images of African-Americans. Elliott is African-American. "I didn't like it. I like diversity," the technologist told CMSWire today at the 700-registrant Gilbane Conference at the Boston Renaissance Marriott Hotel.
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BOSTON — Stephen Powers and a colleague grabbed breakfast the morning of a business conference in Las Vegas. They were dressed in casual business attire. The waitress offered them coffee and orange juice.
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BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads.
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BOSTON -- Marketing and technology need to get married. Not the spur-of-the-moment kind of marriage that ends in two years, but a systematic, well-planned, engaging, long-lasting kind of marriage that starts with a 250 person, $85 a person prime rib dinner wedding that continues 50 years later.
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BOSTON — It's all about content here this week. Content creation. Content migration. Content that makes your organization a sensation. We'll be at the 12th annual Gilbane Conference at the Westin Boston Waterfront starting tomorrow.
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Web and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing,
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Last week’s visit to Gilbane provided great access to insights and applications about the convergence of content, collaboration and the customer experience.
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