Articles
Uniform launches a composable DXP, NICE introduces CX interactions, and more CX and digital marketing software news.
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Acquisitions, new features & capabilities and funding rounds abound. All that and more from the week in CX and marketing news.
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Genesys has made available a new digital customer engagement platform that leverages the company’s CX expertise and AI to enhance conversational AI.
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This week was filled with acquisitions in the CX/marketing software tech landscape, and we've got it covered starting with news from SugarCRM.
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Adobe adds digital governance to its customer data platform (CDP). Genesys unveils multi-cloud architecture, SurveyMonkey launches partner program and more.
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The point of the deal is to create an omnichannel entity with global scale and multinational-quality reliability.
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Silicon Valley is a fickle place.
The ebb and flow tends to be predicated on the flavor of the month, which is generally decreed by one of a handful of “trendsetter brands,” be it Google, Microsoft, Amazon, etc.
Recently, we saw Facebook declare that the next digital frontier would center
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Valentine's Day is a tricky holiday: The odds that someone will find your Cupid-inspired marketing campaign endearing is arguably equal to the number of customers that would like to shoot you in the thigh with one of his arrows.
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Customer experience is fraught with seeming contradiction.
We're told incessantly how important digital and mobile marketing is. Heck, Facebook recently found that mobile video is far more engaging than good, old-fashioned TV!
We're told customers listen less to businesses and more to themselves, peers and trusted influencers.
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Genesys released an update to its Customer Experience Platform that it boasts will help you engage and guide your customers.
Reed Henry, chief marketing officer for Genesys, said the platform integrates and augments customer relationship management(CRM).
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Companies are investing in contact center software. Last week, inContact bought Uptivity for $48 million. Today, 2,500-employee Genesys forms an alliance with Zendesk. Customer experience and contact center provider Genesys is integrating its cloud contact center solution with the Zendesk customer service platform.
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Customer service and contact center technology provider Genesys is acquiring cloud-based self-service applications specialist Angel from business intelligence vendor MicroStrategy. Genesys says it is trying to expand its arsenal of cloud-based customer service solutions. Angel provides on-demand, cloud-based SaaS customer self-service technology.
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Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.
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