Articles
Tag: gainsight
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Gainsight Study Finds Investing in Customer Success Operations Supports Revenue Gains
Gainsight released a study that found investing in customer success operations can lead to good things for CX professionals.
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Gainsight Rakes in Another $50M
Redwood City, Calif.-based Gainsight just got another $50 million to help companies deliver on its concept of customer success. Executives told CMSWire the company plans to use the money for research and development, as well as engineering investments. It will also invest into its Pulse community, specifically its annual Pulse conference,
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Gainsight: Even Big Companies Can Do Customer Success
Customer success is complicated. Especially if your customers are enterprise companies. Why? Because these types of organizations are responsible for managing a tangled web of different products, with different functions responsible for various customer segments.
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10 Laws of Customer Success #PulseConf2015
Whatever you think of the concept of customer success, this much is true: there are plenty of believers, as evidenced by attendance at this week’s Gainsight Pulse 2015 conference.
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News You Can Use: Pantheon, Bridgeline Digital, More
The latest in acquisitions, outreach, connectivity, messaging, rankings, growing, learning and splitting from the City by the Bay, the Cereal Bowl of the Nation, Steak and Kidney, the Corn State, the Capital of the World, Jet City and the Pilgrim State. Pantheon Buys NodeSquirrel San Francisco-based Pantheon, one of
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How Salesforce Builds Its Ecosystem, 1 Company at a Time
John Somorjai was the corporate counsel at Oracle 18 years ago when an opening popped up in the corporate development group. He's never looked back. Starting as a manager, he found he had a knack for spotting good companies and cutting deals.
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Salesforce Catches the Wave to Customer Success #DF14
There aren't many CEOs who'd hire the Beach Boys to break into "Good Vibrations" in the middle of a keynote address. Then again, there aren't any technology evangelists quite like Marc Benioff. After spending an hour promoting the charitable efforts of Salesforce.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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Here are the 4 Steps to Customer Success
The hottest job title in marketing right now may be "Customer Success Officer," though there remains some debate about exactly what that means. For example, it's fair to ask: Is customer success management different from customer support or customer relationship management? Obligingly, Forrester's consulting arm issued a
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Malcolm Gladwell: Want My Data? Give Me Value
What does the man who coined the term "tipping point" think about the impact of technology on our society? Have we passed the point of no return in privacy? Are schools to blame for the lack of qualified engineers? Do companies have the right approach to serving customers? So many
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Yes, the Marketing Funnel is Dead #PulseConf2014
The marketing funnel, that venerable icon of converting prospects to customers, may not be a funnel at all. It may be more like an hourglass. With some help from best-selling author Malcolm Gladwell, Gainsight CEO Nick Mehta called for a reinvention of the customer success movement at the Pulse2014
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New Alliance Wants to Make Customers 'Zealots' #PulseConf2014
Collecting big data without creating ways for employees to use it is like saving big money without having anyplace to spend it -- impressive, perhaps, but useless. Gainsight appears to have drawn the same conclusion.
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