Articles
Tag: ga4
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GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.
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Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
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The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies.
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New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights.
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Breaking Down Another Google Delay: Universal Analytics 360 Sunset Date Now 2024
For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4.
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Leveraging Google Data Studio as the GA4 Transition Looms
The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future.
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Google Analytics 4 and Making the Most of the Customer Lifecycle
The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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