Articles
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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The data import feature is a much-needed upgrade for data management within Google Analytics.
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