Articles
Tag: ga4
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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