Articles
Tag: forrester research
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Forrester Rates Brightcove, Kaltura, Vidyard the Online Video Leaders
Marketers should consider alternatives to YouTube and seek video technology that offers self-service, analytics and integration with customer relationship management (CRM) and marketing automation systems, according to Forrester Research. In a new report on online video platforms for sales and marketing, Forrester Analyst Nick Barber noted that YouTube has limitations.
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Sheryl Pattek: Great DX Extends Across the Customer Lifecycle
(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.) Is a customer someone whose behaviors and business patterns you can track like a parcel?
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Forrester Says 'Stop Marketing to Your Customers' #aadigital
NEW YORK CITY — You can't tell people what to buy anymore. Now you have to go beyond product pitches and memorable jingles to engage and excite them: You actually have to take the time to build digital relationships with them by turning your marketing messages into marketing experiences.
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Forrester: Only 1 DX Vendor Is a Leader
Only one vendor is ranked a leader in Forrester Research's evaluation of digital experience platforms — and there's no sign that will change in the near future.
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Sheryl Pattek: Change Your Culture Before Your Technology
In the first stage of what promises to become Forrester’s biggest extension to its customer experience framework, the firm’s vice president premieres a compelling new model that removes tech from the center of the picture.
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Forrester Names Only One Leader for Digital Experience
Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through. A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms. Today, in its second annual report, it named
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DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15
Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated? After all, what good is it for businesses to be transforming to an all-digital world
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DX Digest: Mark Grannan on Digital Experience Integration
Last month, in a report on “The Integration Imperative of Digital Experiences,” Forrester analyst Mark Grannan suggested the top three barriers organizations face in delivering experiences to customers are organizational rather than technological. There are four very big words in that title, all of which are, to varying degrees, metaphorical.
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How Forrester Views its 10 Web Content Management Sharks
To get into Forrester's Web Content Management Club, you have to have a few things. Like $50 million, for starters. Forrester's top 10 WCM vendors, which the Cambridge, Mass.-based research organization announced yesterday in its Wave, must have at least $50 million in WCM or digital experience revenue annually.
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Forrester Ranks Kaltura, 6 Others Leaders in Enterprise Video
Knock us over with a feather: Video has gone mainstream in the enterprise. In a Wave released yesterday for Enterprise Video Platforms and Webcasting, Forrester Research describes video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.
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CMSWire's Top 10 Hits of 2014: Digital Asset Management
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.
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Discussion Point: To Cross-Post or Not to Cross-Post on Social Channels
This from the recent Forrester report, "Social Relationship Strategies That Work," which suggests that more often than not, the carefully crafted messages they post on social media essentially go off into space. Customers either miss them or ignore them.
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Forrester: 2 Lead the Pack in DAM for CX
In a flooded market for digital asset management (DAM), Forrester Research has named two leaders. OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.
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Keeping Up with B2C: How B2B Suppliers Keep Customers Happy
B2B suppliers are trying to keep up with the standards set in the B2C world by expanding their e-commerce platforms and overall omnichannel capabilities. And that's a good thing, according to a new study that found consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers.
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