Articles
Marketers should consider alternatives to YouTube and seek video technology that offers self-service, analytics and integration with customer relationship management (CRM) and marketing automation systems, according to Forrester Research.
In a new report on online video platforms for sales and marketing, Forrester Analyst Nick Barber noted that YouTube has limitations.
Continue reading...
(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.)
Is a customer someone whose behaviors and business patterns you can track like a parcel?
Continue reading...
NEW YORK CITY — You can't tell people what to buy anymore.
Now you have to go beyond product pitches and memorable jingles to engage and excite them: You actually have to take the time to build digital relationships with them by turning your marketing messages into marketing experiences.
Continue reading...
Only one vendor is ranked a leader in Forrester Research's evaluation of digital experience platforms — and there's no sign that will change in the near future.
Continue reading...
In the first stage of what promises to become Forrester’s biggest extension to its customer experience framework, the firm’s vice president premieres a compelling new model that removes tech from the center of the picture.
Continue reading...
Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through.
A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms.
Today, in its second annual report, it named
Continue reading...
Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated?
After all, what good is it for businesses to be transforming to an all-digital world
Continue reading...
Last month, in a report on “The Integration Imperative of Digital Experiences,” Forrester analyst Mark Grannan suggested the top three barriers organizations face in delivering experiences to customers are organizational rather than technological.
There are four very big words in that title, all of which are, to varying degrees, metaphorical.
Continue reading...
To get into Forrester's Web Content Management Club, you have to have a few things. Like $50 million, for starters. Forrester's top 10 WCM vendors, which the Cambridge, Mass.-based research organization announced yesterday in its Wave, must have at least $50 million in WCM or digital experience revenue annually.
Continue reading...
Knock us over with a feather: Video has gone mainstream in the enterprise. In a Wave released yesterday for Enterprise Video Platforms and Webcasting, Forrester Research describes video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.
Continue reading...
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion.
Continue reading...
This from the recent Forrester report, "Social Relationship Strategies That Work," which suggests that more often than not, the carefully crafted messages they post on social media essentially go off into space. Customers either miss them or ignore them.
Continue reading...
In a flooded market for digital asset management (DAM), Forrester Research has named two leaders. OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.
Continue reading...
B2B suppliers are trying to keep up with the standards set in the B2C world by expanding their e-commerce platforms and overall omnichannel capabilities. And that's a good thing, according to a new study that found consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers.
Continue reading...