Articles
Tag: floc
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox
Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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Could Google's Privacy Sandbox Commitments Be a Win for Marketers?
Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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