Articles
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.
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Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.
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Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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