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Tag: floc

How Google TOPICS Impacts the Analytics Ecosystem for Marketers

Pierre DeBois | Mar 22, 2022

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?

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5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox

Dom Nicastro | Feb 2, 2022

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?

Dom Nicastro | Jan 26, 2022

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?

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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years

Dom Nicastro | Jun 28, 2021

Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?

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Could Google's Privacy Sandbox Commitments Be a Win for Marketers?

Dom Nicastro | Jun 11, 2021

Google today proposed a series of commitments regarding its Privacy Sandbox to the UK government which could become legally binding.

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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?

Dom Nicastro | Apr 26, 2021

Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?

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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus

Pierre DeBois | Feb 8, 2021

Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.

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Tag: floc

How Google TOPICS Impacts the Analytics Ecosystem for Marketers

5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox

Why Did Google Drop FLoC for Topics and What's the Marketing Impact?

Google Delay Means Marketers Live in Cookie Tracking World Another Two Years

Could Google's Privacy Sandbox Commitments Be a Win for Marketers?

As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?

Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus