Articles
Tag: first party data
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Trends Shaping Martech Strategy in 2023
Getting a handle on new commerce and ad technologies, data privacy issues and forging a closer collaboration with IT will be key.
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The State of Digital Customer Experience: Where We're Headed
The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.
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What Does Marketing Look Like Without Third-Party Cookies?
Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers.
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Marketers Should Prepare to Abandon Third-Party Data Now
Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now.
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Bracing for a Cookieless Future and the Age of the Self-Service Buyer
How will marketers brace themselves for the eventuality of a time when third-party cookies will no longer exist?
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Why It’s Time to Embrace Employee Experience
Just focusing on CX? The reality is that the experience you provide your employees directly impacts your customer experience.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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Tableau Introduces Tableau Cloud, Oracle Updates Oracle Service, More CX News
Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.
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TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More
ON24 announces personalization and insights capabilities, Sprinklr introduces new CMO, Jabmo introduces updated Account Data Platform and more news.
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The Future of Personalization and 1st Party Data
Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts.
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From First-Party to Zero-Party Data
Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.
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Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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The 3 Key Components of a First-Party Data Strategy
Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.
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