Articles
Tag: facebook marketing
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Will Mark Zuckerberg's Facebook Privacy Vision Affect Marketers?
Exploring the potential impact Facebook's privacy vision will have for marketers.
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Facebook for Marketers: Instant Articles, Bots, Branded Content
Facebook has morphed from a social network to a sales-marketing-branding extravaganza. Between Facebook’s Instant Articles and new integrations like live streaming and branded content, the social networking giant is creating myriad new avenues for marketers who want to connect and engage with some 1.04 billion global users.
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LeadSift Promises Smarter Ad Targeting through Twitter
Twitter has yet to reach its full potential when it comes to ad targeting. The social networking site has long been playing catchup to Facebook, which launched its email-based targeting service in 2012. Twitter didn’t announce its “tailored audiences” service until this past January.
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Yep, Facebook Generates a Lot of Hate
Let's face it, social media networks are annoying ... but we can't live without them. Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns. Like all social networks, Facebook has benefits and warts.
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Facebook Shuts the Gate on Likes
Here's disappointing news for every consumer who likes to "like" a page on Facebook just to get a $10 off coupon or a by-one-get-one-free offer.
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Yep, Brands Talk Like 5th Graders on Facebook
A majority of Facebook posts by brands -- 67.3 percent of them, to be exact -- are written at an elementary school level — with 1st grade being the grade level most frequently targeted. That's the not so surprising results of a study by Track Maven, a competitive intelligence company.
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Social Media Doesn't Sell to Generation Y
Eat your heart out, Twitter and Facebook. It seems that brands engaging their audience online might achieve better conversion rates through internet marketing and word-of-mouth efforts than social networks. Social media is the next frontier in marketing, as evident in how companies and brands have set up shop on Google+
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Planning for Social Media Marketing Challenges in 2012
Do you have a social media marketing plan for 2012? Will it differ from your 2011 efforts ? Results from a recent social media marketing survey show that marketers are planning to invest heavily in social media marketing in 2012, but they are still grappling with getting sufficient resources
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Facebook Introduces 'Subscribe' Button for Websites
Facebook is offering website owners and authors more ways to help their readers discover, curate and share content. With Facebook's latest Subscribe button for websites, users can subscribe to their favorite authors straight from within their respective websites.
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Examining Facebook Social Commerce Trends, Data
How statistically significant is the recent growth in social commerce on Facebook? So glad you asked. Facebook v. Website: Where's the Traffic? This week, Adgregate Markets and Webtrends partnered to publish a white paper that examined the impact of social networks and mobile sites on website traffic, and the correlating rise
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Spigit Brings its Idea Management Platform to Facebook
While Spigit (news, site ) is no stranger to using crowdsourcing techniques within organizations to propagate ideas and spur employees to share and engage -- think: internal suggestion box on steroids -- their launch of SpigitEngage for Facebook has put them squarely in the sights of something, or
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