Articles
Facebook unveiled its new social network Facebook at Work today, a sign of its interest in the lucrative office productivity and collaboration market. A smartphone app called Facebook At Work, with the look and feel of classic Facebook, is now available in app stores.
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Would you move your business data and team conversations to a platform run by Mark Zuckerberg and the Facebook advertising machine? While the Facebook for Business brand is nothing new, focused on providing a more effective advertising platform for businesses based on the social connections and information consumption of its
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Facebook at work. I've never done that. Have you? But what if Facebooking at work was actually encouraged, maintained by your company itself and used for collaboration? That could be what's happening in Zuckerberg Land, if you believe the anonymous source who told a reporter last month that the
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Facebook started off as a people directory. Why connecting people is the new goldmine both inside and outside organizations. Facebook was born because Harvard University continuously put off creating an efficient people directory.
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The attempt to turn Facebook into a more viable network for businesses and digital marketing continues. The social network has launched Facebook for Business, a community hub for business owners to read case studies, find marketing tools and learn best practices for brands on the social platform.
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Advertisers and marketers who use Facebook will now be able to boost their company’s profile and encourage more fan interaction through a Promoted Likes feature. Popularity Improves Popularity For some products and services, its popularity can now be determined by how many people like its Facebook fan page.
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This week we are continuing our month long look at products and services that Facebook offers with our Facebook Feature of the Week series. Our topic for this week is Facebook for Business, a service that gives tips and advice about making marketing impact within the social network.
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When I raise the topic of social enterprise with clients I will often get FUD (fear, uncertainty and doubt) comments, like "But people can just say what they like!" or "Why do we need social -- we've got [email, instant messaging, team sites, etc.
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It’s the eve of Facebook’s IPO and everyone, and I mean everyone, is talking about it. The nineteen year-old barista at my local Starbucks asked me a few days ago if I was going to buy. When I told him that I’d heard the IPO might be oversubscribed, that
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Facebook is getting lots of attention today on news of a pending "Interest List" service touted as the next evolutionary step in the company's efforts at boosting its relevance to businesses and perhaps even displacing Twitter.
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If you have been thinking, “What I would really like to see on Facebook is more obvious advertising,” your wish is about to be granted. Rumors have been swirling that Facebook is on the verge of rolling out big changes in its advertising system.
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Social business is all about getting connected within one's organization, as well as connecting with the right people. Facebook plans to launch a new feature that lets page owners not only post messages in public, but also reach out to other social network users in private.
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An interesting question crops up time and again: Will today's major social networks turn to the enterprise market in the future? Business-oriented social networks are already popular among organizations and companies.
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Yammer has raised another charming little pot of dough -- US$ 17 million -- thanks in part to Chamath Palihapitiya, Facebook's former Vice President of Growth, Mobile and International. The injection brings Yammer's total financing to US$ 57 million. From Facebook to Yammer Yammer's no stranger to landing bags of money.
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