Articles
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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Are you using social channels to promote your brand? We need to get better at building these customer relationships.
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Three things businesses need to do to deliver outstanding customer care over the holidays that drive sales and loyalty in the future.
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Businesses have to analyze data that is more reflective of the voice of the customer (VoC) to enhance customer loyalty and drive the bottom line.
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Businesses need to realize the critical role VoE and VoC can play to positively impact customer loyalty and the company's bottom-line.
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Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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People across generations are increasingly turning to messaging as a preferred method of interacting with businesses.
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By fixating on the customer and using technology to turn big data into impactful decisions, companies will see increases in brand loyalty and profitability.
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Customer journey maps offer valuable insights, but they require constant maintenance. Here's how to get the most out of journey maps while avoiding burnout.
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