Articles
Tag: fabrice martin
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Can You Have Your Privacy-Personalization Cake and Eat It, Too?
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
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Customer Care Must Become More Social
Are you using social channels to promote your brand? We need to get better at building these customer relationships.
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Rise to the Challenge of Holiday Travel – Deliver Stellar Customer Experience
Three things businesses need to do to deliver outstanding customer care over the holidays that drive sales and loyalty in the future.
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Move Beyond Surveys to Gain a Full View of Your Customers
Businesses have to analyze data that is more reflective of the voice of the customer (VoC) to enhance customer loyalty and drive the bottom line.
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Why Voice of the Employee Is as Important as Voice of the Customer
Businesses need to realize the critical role VoE and VoC can play to positively impact customer loyalty and the company's bottom-line.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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Getting Started With Messaging? Here’s What Your Business Needs to Know
People across generations are increasingly turning to messaging as a preferred method of interacting with businesses.
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Become a Customer Experience Champion (and Create a Team of Champions Too)
By fixating on the customer and using technology to turn big data into impactful decisions, companies will see increases in brand loyalty and profitability.
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Don't Let Journey Mapping Fatigue Keep You From CX Success
Customer journey maps offer valuable insights, but they require constant maintenance. Here's how to get the most out of journey maps while avoiding burnout.
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